Albert Bloch: Prints, Drawings, & Paintings

Featured here is the collateral for a gallery exhibit titled "Prints, Drawings, & Paintings" by Albert Bloch, including an exhibit information booklet, promotional poster, and reception invitation.

For this project I wanted to emphasis Bloch's colorful painting style and also hint at the delicate etchings he rendered. To accomplish this, I created a type treatment with bold, capitals and balanced it with an artistic script. This lock up was then set optically into the painting, as if enticing the viewer to reach into this dimensional display . I pulled a warm orange swatch from the painting to use as my primary accept color to help create a cohesive feeling among his work and the exhibit collateral.